Privacy Policy for Grey Matters

Effective Date: 1st December 2024 – V0.1 Released

Your Privacy at the Heart of Our Solutions

We thank you for your trust and strive to honour it. The personal data you entrust to us is processed with the utmost care to help you improve your health, financial and social wellness. Respect for privacy is a core principle we place at the heart of our strategy when developing our products and services. We are committed to continuous improvement to ensure the highest respect for your personal data. If you have any questions, please contact us using the details below.

1. Introduction

Grey Matters is committed to protecting your privacy and ensuring the ethical use of your personal data. This policy explains:

What data we collect.
How we use it.
Why we collect it.
How long we retain it.
The security measures we use to protect your information.

2. About Our App

Grey Matters is a platform designed to help individuals aged 45+ improve their health, wealth, and overall wellness. The app:

Personalised Health Insights: Uses health data (e.g., steps, sleep patterns, heart rate variability) to provide tailored recommendations.
Financial Wellness Tools: Assists with planning retirement goals, optimising spending, and exploring income opportunities.
Learning and Growth: Encourages lifelong learning with relevant courses and micro-qualifications.
Social Connections: Builds connections through community groups, buddy systems, and events to reduce isolation.
AI-Driven Guidance: ELLA, our AI assistant, dynamically plans daily tasks, tracks progress, and delivers insights.

The app collects user data to deliver these features efficiently and improve your experience.

3. Information We Collect and Why

Type of Data	Purpose of Collection
Personal Information (Name, email, contact details)	To create and manage your account, personalise communications, and enable access.
Health Data (e.g., steps, sleep, HRV, blood glucose)	To generate tailored health insights, track improvements, and recommend actions for better health.
Financial Data (e.g., income, expenses, assets)	To help create financial longevity plans, calculate retirement goals, and optimise spending.
Usage Data (e.g., page visits, app features used)	To improve app functionality, monitor engagement, and design better features.
Device Information (IP address, device type)	To ensure platform performance, security, and device compatibility.
Social Interaction Data (e.g., buddy features)	To build social connections, match you with relevant groups, and enhance engagement.
Earning Data (e.g., work goals, income preferences)	To identify suitable job opportunities, match you with roles (paid or volunteer), and support income generation.
Learning Data (e.g., courses, skills, certifications, micro-credentials)	To suggest relevant learning opportunities, track progress, and help you acquire new qualifications or skills.

4. Data Retention Policy

We retain your data only for as long as necessary to:

Provide our services.
Meet legal and regulatory requirements.
Conduct analysis to improve our platform.

If you close your account, we will delete or anonymise your data within 3 months unless retention is required by law.

5. User Rights and Consent

You have the right to:

Access, correct, or delete your personal information.
Withdraw consent for non-essential data collection.
Opt-out of AI-driven personalisation features.
Request details on how your data is being used.

To exercise these rights, contact us at ella@greymatters.com.au

6. Data Security Practices

Encryption: All data is encrypted during transmission and at rest.
Access Controls: Only authorised personnel can access your information.
Regular Audits: We perform security audits to identify and mitigate risks.
System Monitoring: Continuous monitoring to detect unauthorised access or anomalies.

7. Third-Party Data Sharing

We do not sell your personal data.
We may share information with trusted partners (e.g., analytics, cloud providers) to deliver our services.
All third-party partners are required to adhere to strict data protection standards.

8. Use of AI

Human Oversight: AI recommendations are reviewed for fairness, accuracy, and reliability.
Bias Monitoring: Regular checks for bias or unintended outcomes.
Transparency: Users will always be informed when interacting with AI features.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Significant changes will be communicated via email or through the app.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

Grey Matters
39 Mosman Street, Mosman, NSW 2088. Australia
Email: ella@greymatters.com.au